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Mission
Message from the CEO of Piaggio Group, Roberto Colaninno
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The Piaggio Group
Europe’s largest manufacturer of two-wheeler motor vehicles
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Brands
Piaggio values the great brands of a motorcycling tradition
The mission of the Piaggio Group is to generate value for its shareholders, clients and employees by acting as a global player that creates superior quality products, services and solutions for urban and extraurban mobility that respond to evolving needs and lifestyles. To stand out as a player that contributes to the social and economic growth of the communities in which it operates, considering, in its activities, the need to protect the environment and the collective well-being of the community.
The Piaggio Group is Europe’s largest manufacturer of two-wheeler motor vehicles and an international leader in its field. The Group is also a major player worldwide in the commercial vehicles market.
Piaggio values the great brands of an Italian and European motorcycling tradition renowned the world over. Exclusive symbols of beauty and technology - interpreting the needs and most innovative aspirations of numerous users that all share a passion for a brand that is emblematic of a distinctive lifestyle.