Operating outlook

Despite the slowdown in growth at a global level and of western economies in particular, the Group is committed to the strategies outlined in its industrial plan presented in December 2011, in order to continue generating value for all stakeholders.

Thus it is committed to generating strong growth for productivity (harnessing its increased international presence, to increase the competitiveness of product costs in key processes such as purchasing, manufacturing and design), to its strategy of industrial and business development in Asia and to consolidating its leadership position on western markets.  

As regards business and industrial operations:

  • the growth strategy for the Asia Pacific area will be continued, expanding the range of two-wheeler vehicles and pursuing development on various markets in the area, also through an industrial presence which was further consolidated in 2012, with the start-up of the engine manufacturing plant in Vietnam;
  • sales on the Indian scooter market will be stepped up. This market is characterised by high growth rates, with the Group starting operations in Spring 2012, introducing its premium brand Vespa - and will be supported by expansion of the sales network and consolidation of product ranges;
  • the Group will confirm its leadership position on the European two-wheeler market, where Piaggio has retained its market share for scooters for the fourth year running, by further consolidating its product range to include the launch of the iconic Vespa 946 in the first half of 2013, and by achieving a growth in sales and margins in the motorcycle segment, thanks to the Moto Guzzi and Aprilia ranges;
  • sales of commercial vehicles in India will be expanded, also thanks to three-wheelers being launched in new segments of the Indian market, such as the new Apé City with 200cc petrol engine, and new models in the four-wheeler segment, while exports will be further developed in emerging countries, targeting African, Asian and Latin American markets;
  • current positions on the European commercial vehicles market will be maintained.

As for technology, the Piaggio Group will continue its focus on developing ranges of two-wheeler and commercial vehicles, and standard and hybrid engines that offer considerable fuel savings and lower pollutant emissions.